#4 Allow gambling at all tracks and online
Although the sport has been putting a lot of focus on the kids in hopes of creating lifelong fans, they also need to pander to the older fans as well. With that being said and sports gambling becoming legal in The United States, NASCAR needs to capitalize on its segment format and use it to structure a betting system.
This way, older fans can place their bets, NASCAR can get an added bit of needed revenue and even fans from home can take part in the action. In the end, it creates an added layer to a sport that desperately needs one and it starts with giving older fans a reason to watch NASCAR racing again.