All good things must come to an end and that apparently includes the 18 year partnership between Jimmie Johnson and Lowe’s. The home improvement franchise announced that they would be parting ways with the seven time Cup Series champion at the end of the 2018 season, which means that Johnson will have a new primary sponsor when 2019 roles around.
“Working with Hendrick Motorsports, Jimmie, Chad (Knaus) and the entire No. 48 team has been an incredible journey,” said Michael P. McDermott, Lowe’s chief customer officer. “Rick Hendrick and his organization have been exceptional partners, and we could not have asked for more from Jimmie – a consummate champion and an incredible representative for our brand and his sport. “The No. 48 team is a valuable property and has been an integral part of building the Lowe’s brand, which makes today’s decision difficult as we now look to invest in other strategic initiatives. Although we are evolving our strategy, there’s no question that being a part of seven championships and many history-making moments has been valuable for Lowe’s.”
Interestingly enough, the news comes at a time when Johnson is struggling to stay competitive in The NASCAR Monster Energy Cup Series and hasn’t even cracked the top-16 in points yet. Not only that, Johnson hasn’t even nabbed a top-ten this season yet and has arguably one of the worst performances at the first three tracks that will serve as playoff races later in the season.
“We are so appreciative of everyone at Lowe’s. They have been amazing partners,” said Rick Hendrick, owner of Hendrick Motorsports. “With seven championships, this program has delivered far beyond what anyone could have imagined. “It goes without saying that we will fully support Lowe’s and our program together in 2018 as we pursue another championship. The success of the relationship has been unbelievabl
“It’s been an incredible partnership and I’m so thankful to have been a part of the @Lowes family for 18 years,” Johnson tweeted his fans regarding the announcement. With that being said, its not known whether Lowe’s decision is due to Johnson’s performance over the past year or so, or due to the fact that Lowe’s wants to focus their efforts on more strategic marketing, but its interesting that Lowe’s is giving up on Johnson now when he isn’t performing well.
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