The X Factor.
Its all about the money and NASCAR is desperately in need of some money and what better way to do that than to start accepting more mature sponsors. While NASCAR does have beer sponsors, chewing tobacco sponsors and several veteran sponsors, they don’t have some of the other things that could probably make them some money and help out smaller teams in the process.
If NASCAR opens up a little bit more on what sponsors that will and won’t accept, then maybe some smaller teams would have a chance to be something more then start and park rides. NASCAR would be doing the right thing and introducing more fans to more things they would enjoy if they NASCAR allowed some more mature sponsors to enter the sport.