#5 Kyle Busch.
While some NASCAR fans might find Kyle Busch repulsive and a overly aggressive crybaby, the man has managed to endear himself to a lot of others lately. Of course a lot of that has to do with the die hard fans of his that stuck with their driver throughout his career, but he has also recruited fans with his winning ways as well.
In the end, the man simply oozes personality, cockyness and would be a very controversial pick for The Espy’s. It would also be a fun way to introduce fans to the sport of NASCAR, which could be equally lucrative from a promotion standpoint.